Planning Business

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Owning any sort of business often takes time to grow, but building an event planning business is one venture that typically takes a considerable amount of time. The main reason for this, however, is because you are typically working with one or two customers or clients at a time and the way advertising works in the event planning business much of the time is through word-of-mouth. Event though word-of-mouth advertising is an excellent way for prospective clients to be told about your services and business, it is also a very slow way of spreading the word about your particular services. However, there are some other things that can be done in addition to the word-of-mouth advertising taking place, but that will of course require advertising and a lot of marketing on your part. If you don't have a degree in business marketing or the like then here are some suggestions of how to advertise your event planning business from the ground up:

Use Business Cards

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A great way to spread the word about your business is through business cards. The most obvious people that you will be giving your event planning business cards to are the clients you'll be working with. On the other hand, there are many people who contact retail stores and other service businesses and ask them whether or not they can place their business cards on countertops or somewhere within their company's building so that prospective clients and others will be able to pick one up when needed. Of course this often requires that you pay a fee in order to be able to do so, but using business cards in this way is a great idea to spread the word and make sure that your name is out there!

Use Professional Correspondence!

Aside from business cards for your event planning business, another great way to make sure that the public knows about your services is to use professional correspondence with everything that you send out. For example, do you have a professional letterhead that you use when billing customers? Using that professional letterhead with your company name, logo, and contact information is very important so that others will know how to contact you when you're needed. Another method of professional correspondence for your event planning business is through email. Do you have a professional email address that you can be reached at? An example of a professional email address of your business may be something like, ." Of course, this will also require money or some sort of fee, but setting up an email alias for your business is very important!
There are many other things that one can do in order to build his or her event planning business services. Advertising in newspapers or placing information brochures on doorknobs throughout your neighborhood are two other excellent ways to advertise and grow your client base. All in all, all of these methods are sure-fire ways to spread the word about your services!


  Do you really want an Event Planning Business?

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There are many people who think that owning their own business would be the best thing since sliced bread, however, much of the time they have this mindset only until reality kicks in. The event planning business that many people have is no different than owning another type of small business; although there are actually many different things that one needs to pay attention to if they want to succeed with their event planning business. Before you are all gung-ho about creating your very own event planning business there are some important things that one must think about beforehand. Some of these things include:

Other Commitments

Are there any other commitments, either full time or part time, that require your attention? Chances are that if you want to start you own event planning business then it will take up much of your time anyway, so making sure that you know the time commitment of an event planning business is crucial before actually creating one. One good way to really find out how much time an event coordinator uses is to spend the day or a period of time as an event planner's assistant? When spending time as an assistant for another event planner you will be able to see just how busy the day can get.

The Skills

Do you have the skills required to have you own event planning business? Once again there are many people who think that their personality would match that of an event planner but once they actually get into the position of power then they might cower or crumble after all the pressure and heat starts to kick in. Some of the personality characteristics that a person should have for their event planning business include being outgoing, friendly, as well as always having a smile on their face. Furthermore, being direct and forceful are other characteristics that should be deemed important!

The Financial Requirement
Even though you may have previously thought that all you would have to do is show up to be an event planner and everyone else would essentially pay you to do all the work, there is actually a big financial requirement that would be involved with your event planning business. For starters, some event planners pay for the whole event themselves and then only make a little bit of the purchasing price back with all their fees.
Of course these are just some of the things that must be thought about when trying to decide whether or not you want to start your own event planning business. Even though the experience of having and owning your own business can look good on any resume that you hand in, chances are that you may be surprised at everything that is actually required of a person in order to start and keep an event planning business! On the other hand you may be well and good with everything that is required, but nevertheless these are some of the important considerations that must be thought about beforehand anyway!

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 Why Event Planning Skills are Important

There are many things in life that are very important to our self esteem and whether you actually know it or not there are actually plenty of characteristics that go along with owning an event planning business that may also be useful in real life as well. If you are not one of the professional event planners in the event planning industry then chances are that you don't know about all the specifics that goes on within an event planner's life and daily routine. However, there are many aspects of the event planning professional's personality that could benefit someone in their life apart from their event planning duties. Indeed, event planning skills are very important and here are some areas where the daily routine of an event planner may coincide with that of a regular individual.
Organization: many event planning professionals have some of the best organizational skills out of everyone in the business world and it seems as though their profession would even call for it. Just as an event planner has to stay organized in order to know which of their scheduled events is the next day and which is the next week, so too are there plenty of opportunities and room for improvement in many other people's life when it comes to organization. In fact, organization is one area in which many people struggle throughout their life. An event planning professional is a highly organized person and it is an important quality to emulate!

People Skills: Many people may turn down the job of an event planner simply because they realize that it requires a great deal of people skills in order to succeed. However, the outgoing nature of someone who own an event planning business is very key to thriving in the industry in the first place. One needs to have the self-esteem in order to contact individuals about large events that need to be planned, and they also need the confidence with which to do their job. On the other hand there are plenty of individuals who go throughout life with very low self-esteem, a low profile of self-worth and self-image, but these are areas that an event planner actually excels at!

Discipline and Control: These two qualities are very important of anyone who owns and controls an event planning business. There are many different scenarios where an event planner may have to display their discipline and control, but these two characteristics of their personality should actually show through throughout their whole career. On the flip side, many non-event planners could take a lesson from the event planners in the industry simply because many people lack the discipline in order to get the things done that they need to have accomplished. Fostering that discipline within yourself, though, is one key to being a happier person altogether!

After everything is said and done, though, one can easily see where event planning skills are very crucial in everyday life for most people. Even though it's unrealistic to think that most everyone should become an event planner just to be able to have these skills, as human beings we definitely should take a lesson from them!

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The Event Planning Checklist

If you have ever been responsible for planning a very large event then most likely you already know most of the stressful feelings that come along with it. Indeed, there is much to be stressful about when event planning for several hundred people, but chances are that you probably already knew about the event a great deal of time before it was actually here. This is the case in many situations, though, as large events will usually be scheduled weeks, months, if not years ahead of the scheduled date. Depending on how large the scheduled event is then there should be ample time to have everything completed. But if you need a little bit of advice and help, one suggestion that many people use is to actually use an event planning checklist for all the things that need to be accomplished. Some of the things that should be on your event planning checklist that need to be done well in advance of the actual date of the event include:


Choosing the Theme: If you are creating this event from scratch then chances are that you will also need a theme. When it comes to event planning then choosing a theme should be the least of your worries although it is an issue that definitely does need to be thought about and given some consideration. This step should be done at least 12 months prior to the event, or immediately decided as soon as you knew the event has to be planned.

Looking at Event Sites: This step that should be on your event planning checklist should also be done as soon as you know about the event and many times this is at least 12 months in advance! But visiting multiple sites for the event is an important task on your list simply because you'll need to make sure there is enough room for all the guests that are going to attend.

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Obtaining Food and Drink Quotes: Whenever any large event is being planned the number one thing that should be on your event planning checklist right after the locations for the event are visited is the gathering of food and drink quotes from multiple caterers around the area. This step should also be done at the same time as the previous two.

Booking Entertainment: If the event that you are planning to have will host some form of entertainment then it may be up to you to choose the individual or group that is going to be the guest entertainer for the event. When event planning the most important thing you could do is to make sure that entertainers know that they have a scheduled date well in advance of the actual event so taking this step is also important as soon as you found out that you should plan the event!

Of course these are only some of the first steps that should be taken in order to make sure that everything within your event planning checklist is taken care of. From the food and entertainment to securing a location for the event, all of these things are very important when event planning!